As the FIFA World Cup approaches in 2026, Dallas-Fort Worth is already feeling the heat—at least when it comes to short-term rental prices. According to mortgage expert Brooks Kelly, Airbnb rates are skyrocketing in DFW, even before the match schedule has been finalized.
Here’s what we know so far:
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AT&T Stadium will host five group stage matches, drawing fans from across the globe.
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On those game days, average Airbnb rates have jumped to $376/night, an 85% increase from early bookings.
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The priciest night so far? June 13, the night before the first match, where rates are pushing $500 per night.
What’s more surprising is where the demand is booming:
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Waxahachie is seeing a 4,000% increase in bookings compared to last December.
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Glen Meadow is up over 2,000%.
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Even smaller DFW suburbs that typically fly under the radar are showing massive short-term rental potential.
Brooks emphasizes this is just the beginning:
“Once the full schedule drops and fans know when their teams play, we’ll likely see prices climb even higher. If you’re advising clients, looking to invest, or thinking about listing a property, now is the time to act.”
What This Means for You:
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Property Owners: If you have a second home or investment property, consider the potential of listing on Airbnb for World Cup season.
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Buyers & Investors: This may be the window to invest in suburbs seeing surging demand before prices and competition spike further.
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Renters or Attendees: Book early. Waiting could cost you hundreds per night.
If you’d like to talk strategy—whether buying, selling, or investing—Brooks Kelly is here to help you navigate the mortgage and lending side of things.
📲 Contact Brooks Kelly:
📧 [email protected]
📞 (469) 708-5626
🔗 Follow on Instagram @thebrookskelly
🌐 brookskelly.com
